A crowd at the Bridgestone Stage

ABR Festival are delighted to announce that Bridgestone, the world’s largest tyre and rubber company, will return as official show partners for 2024.

The renewed partnership will see the organisation back as headline sponsors of two prominent feature areas of the festival, the Bridgestone Trail, and the Bridgestone Stage.

The Bridgestone team at the ABR Festival 2023

Speaking on the announcement, ABR Festival managing director Bryn Davies commented, “We’re delighted to welcome back Bridgestone for the ABR Festival 2024, and their commitment shows that we’re a trusted platform to grow their business. We’re excited to collaborate on what’s set to be our best event to date.”

A selection of Bridgestone tyres on display at the ABR Festival

The Bridgestone announcement marks the sixth consecutive year the company will partner with the ABR Festival.

Bridgestone Trail

A staple feature of the festival, the Bridgestone Trail, will return in 2024 with over 30km of big-bike-friendly routes to ride. Weaving its way through the picturesque grounds of the Ragley Hall Estate, the trail will offer riders the perfect off-roading adventure, regardless of their ability.

A lone adventure bike rider on the Bridgestone Trail

Find out more about the Bridgestone Trail HERE

Bridgestone Stage

Hosting some of the most prominent names in the world of motorcycling, the Bridgestone Stage (formally the Bridgestone Campfire Stage) will present a series of intimate Q&A sessions and interviews throughout the weekend.

John McGuinness on the Bridgestone Stage at the ABR Festival

Although a full speaker schedule for 2024 is yet to be released, last year saw arguably the best line-up of the festival’s history with the likes of YouTube Star Itchy Boots, TT Legend John McGuinness, and off-road legend Chris Birch all appearing.

Voices Unlimited singers in gothic costumes performing

Alternative entertainment, new for 2024, will also be found on the Bridgestone Stage on Friday and Saturday evenings. Performances from world-class choirs, top DJs, string quartets, a Brazilian dance troupe, and more, have already been added to the programme. See which performers will be appearing HERE


A limited number of Early Bird Weekend tickets to the ABR Festival 2024 are still available for only £119. That’s a massive £40 saving on full priced tickets, and includes three-day festival entry, and two nights of camping.

Grab your tickets today before they sell out here: