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Hello and Welcome to the ABR Festival
Held in the stunning grounds of the Ragley Hall Estate, Warwickshire, on the weekend of 28-30 June 2024, the Adventure Bike Rider Festival is the world’s greatest celebration of adventure motorcycling.
It’s where thousands of like-minded riders and the motorcycle industry come together to make new memories and friends, and experience three action-packed days of biking action and festival entertainment.
We’ll be back in 2024 bigger and better, with more live music, speakers, trails, test rides and motorcycle brands than ever before. It really is the ultimate motorcycle experience. In fact, we’ve been described as like ‘Glastonbury with motorcycles and posh toilets’, and we’ll not argue with that.
Hello and Welcome to the ABR Festival
Held in the stunning grounds of the Ragley Hall Estate, Warwickshire, on the weekend of 28-30 June 2024, the Adventure Bike Rider Festival is the world’s greatest celebration of adventure motorcycling.
It’s where thousands of like-minded riders and the motorcycle industry come together to make new memories and friends, and experience three action-packed days of biking action and festival entertainment.
We’ll be back in 2024 bigger and better, with more live music, speakers, trails, test rides and motorcycle brands than ever before. It really is the ultimate motorcycle experience. In fact, we’ve been described as like ‘Glastonbury with motorcycles and posh toilets’, and we’ll not argue with that.
Check out the ABR Festival 2023 Highlight Reel
A warm and friendly welcome guaranteed
It doesn’t matter what bike you ride or if you’re a novice or expert, everyone is welcome at the ABR Festival. We all share a common interest and bikes are the glue that form the unbreakable bonds, memories and experiences.
Visitors to the ABR Festival consistently say it’s the friendliest festival they’ve ever attended, so there’s no need to worry if you’re coming on your own or in a group. We guarantee you’ll be made to feel welcome as soon as you arrive and be talking to new friends before you know it.
A warm and friendly welcome guaranteed
It doesn’t matter what bike you ride or if you’re a novice or expert, everyone is welcome at the ABR Festival. We all share a common interest and bikes are the glue that form the unbreakable bonds, memories and experiences.
Visitors to the ABR Festival consistently say it’s the friendliest festival they’ve ever attended, so there’s no need to worry if you’re coming on your own or in a group. We guarantee you’ll be made to feel welcome as soon as you arrive and be talking to new friends before you know it.
Non-stop action or just park up and chill
We’ve got a stacked schedule of activities and entertainment lined up for you to enjoy across the weekend (all included in the price of your ticket).
Whether you’re after a non-stop weekend of riding, or just simply want to relax and connect with like-minded bikers, it’s all fine by us. All that matters is that you have a fantastic time in a beautiful setting, surrounded by what you love most, bikes.
– Over 20 live bands and performers on the main and acoustic stages –
– 40km of exclusive on-site trails, suitable for all abilities –
– A packed line-up of special guest speakers, masterclass sessions and talks –
– New bike test rides from world’s biggest motorcycle manufacturers –
– 130+ motorcycle gear, clothing, maintenance and part exhibitors –
– Street food market and beer tent –
– Guided road and off-road rideouts –
– Off-road tuition with dozens of industry’s best riding schools and instructors –
– Canoeing, axe-throwing, massages and quizzes –
Plus, so much more…
Non-stop action or just park up and chill
We’ve got a stacked schedule of activities and entertainment lined up for you to enjoy across the weekend (all included in the price of your ticket).
Whether you’re after a non-stop weekend of riding, or just simply want to relax and connect with like-minded bikers, it’s all fine by us. All that matters is that you have a fantastic time in a beautiful setting, surrounded by what you love most, bikes.
- Over 20 live bands and performers on the main and acoustic stages
- 40km of exclusive on-site trails, suitable for all abilities
- A packed line-up of special guest speakers, masterclass sessions and talks
- New bike test rides from world’s biggest motorcycle manufacturers
- 130+ motorcycle gear, clothing, maintenance and part exhibitors
- Street food market and beer tent
- Guided road and off-road rideouts
- Off-road tuition with dozens of industry’s best riding schools and instructors
- Canoeing, axe-throwing, massages and quizzes
Plus, so much more…
Facilities: We know what’s important to you
Talking of festivals, we know what’s important. And that’s why you’ll be provided with the best on-site services of any festival in the UK. You’ll have a grade-A camping pitch, you’ll find posh toilets cleaned around the clock and plenty of them, and there’ll be a great and varied selection of tasty street food and a very reasonably priced bar. We’re doing everything we can to help you enjoy the festival.
Facilities: We know what’s important to you
Talking of festivals, we know what’s important. And that’s why you’ll be provided with the best on-site services of any festival in the UK.
You’ll have a grade-A camping pitch, you’ll find posh toilets cleaned around the clock and plenty of them, and there’ll be a great and varied selection of tasty street food and a very reasonably priced bar. We’re doing everything we can to help you enjoy the festival.
DISCOVER THE ABR FESTIVAL
DISCOVER THE ABR FESTIVAL
a weekend of great Entertainment
Fancy riding the 30km Bridgestone Trail in the morning, catching a masterclass session before lunch and then listening to Led Zeppelin live? OK, we didn’t quite manage to get hold of Jimmy Page and Robert Plant, but last year’s visitors will tell you that the ABR Festival music line-up was a highlight of the weekend. The lineup for 2024 will be announced soon, so keep your eyes peeled for the big announcement.
Away from the main music stage, you can enjoy acoustic sets at the campfire and masterclass stages, as well as talks and demonstrations from the biggest names in adventure motorcycling.
a weekend of great Entertainment
Fancy riding the 30km Bridgestone Trail in the morning, catching a masterclass session before lunch and then listening to Led Zeppelin live? OK, we didn’t quite manage to get hold of Jimmy Page and Robert Plant, but last year’s visitors will tell you that the ABR Festival music line-up was a highlight of the weekend. The lineup for 2024 will be announced soon, so keep your eyes peeled for the big announcement.
Away from the main music stage, you can enjoy acoustic sets at the campfire and masterclass stages, as well as talks and demonstrations from the biggest names in adventure motorcycling.
RIDE OVER 40KM OF OFF-ROAD TRAILS
There aren’t many places in the UK where you can ride over 40km of uninterrupted trails, but at the ABR Festival you can. Take your big adventure bike off-road on a purpose-built Bridgestone Trail and experience the thrill of riding a long and varied trail. Or, head to the 8km-long, all-bike TRF Trail for a more challenging route, designed with smaller trail bikes in mind.
RIDE OVER 40KM OF OFF-ROAD TRAILS
There aren’t many places in the UK where you can ride over 40km of uninterrupted trails, but at the ABR Festival you can. Take your big adventure bike off-road on a purpose-built Bridgestone Trail and experience the thrill of riding a long and varied trail. Or, head to the 8km-long, all-bike TRF Trail for a more challenging route, designed with smaller trail bikes in mind.
ADVENTURE IN A SPECIAL LOCATION
The ABR Festival is so much more than another bike rally in a muddy field. Ragley Hall is a special location with stunning grounds in the heart of England. The magnificent Great Hall will form the backdrop for the weekend, while the spectacular grounds give you the feeling of being in your own world. Combine this with first-class facilities like plenty of posh, regularly cleaned toilets and hot showers, and you’ve got a festival experience fit for a king or queen.
ADVENTURE IN A SPECIAL LOCATION
The ABR Festival is so much more than another bike rally in a muddy field. Ragley Hall is a special location with stunning grounds in the heart of England. The magnificent Great Hall will form the backdrop for the weekend, while the spectacular grounds give you the feeling of being in your own world. Combine this with first-class facilities like plenty of posh, regularly cleaned toilets and hot showers, and you’ve got a festival experience fit for a king or queen.
MEET ADVENTURE BIKING LEGENDS
Ignite that spark inside you which could lead to your next greatest adventure by hearing from those who have done it themselves. Our extensive guest speaker line-up is here to help you get inspired, learn more about two-wheeled adventures and be entertained. Who knows, you might even bump into one or two of your motorcycling heroes at the bar too.
MEET ADVENTURE BIKING LEGENDS
Ignite that spark inside you which could lead to your next greatest adventure by hearing from those who have done it themselves. Our extensive guest speaker line-up is here to help you get inspired, learn more about two-wheeled adventures and be entertained. Who knows, you might even bump into one or two of your motorcycling heroes at the bar too.
be part of something special
It’s a powerful feeling when thousands of people with a common interest get together. At the ABR Festival it’s the love of two wheels which binds each and every one of us, and it leads to an atmosphere like no other. Make new friends and riding buddies, create new memories that’ll last a lifetime, and become part of the friendliest community in biking.
be part of something special
It’s a powerful feeling when thousands of people with a common interest get together. At the ABR Festival it’s the love of two wheels which binds each and every one of us, and it leads to an atmosphere like no other. Make new friends and riding buddies, create new memories that’ll last a lifetime, and become part of the friendliest community in biking.
TEST RIDE THE LATEST ADVENTURE AND TOURING BIKES
At the ABR Festival, every major motorcycle manufacturer will be there with one purpose, to let you see and ride their new bikes. By testing out the latest motorcycles in one location, you can be sure you’re making the right decision when you next come to upgrade your ride.
TEST RIDE THE LATEST ADVENTURE AND TOURING BIKES
At the ABR Festival, every major motorcycle manufacturer will be there with one purpose, to let you see and ride their new bikes. By testing out the latest motorcycles in one location, you can be sure you’re making the right decision when you next come to upgrade your ride.
Experience the ABR Arena
The kit you choose can make or break an adventure. At the ABR Festival, you’ll find the biggest and best adventure motorcycling brands, all in one place. It’s your opportunity to speak to industry experts and get the right gear to make your next big adventure a success.
Elsewhere in the ABR Arena, you’ll find community competitions, over 50 mouth-watering street food stalls, seven large bars serving everything from local brews to sumptuous cocktails, and a great, friendly atmosphere.
Experience the ABR Arena
The kit you choose can make or break an adventure. At the ABR Festival, you’ll find the biggest and best adventure motorcycling brands, all in one place. It’s your opportunity to speak to industry experts and get the right gear to make your next big adventure a success.
Elsewhere in the ABR Arena, you’ll find community competitions, over 50 mouth-watering street food stalls, seven large bars serving everything from local brews to sumptuous cocktails, and a great, friendly atmosphere.
the three pillars of the abr festival
It wasn’t that long ago that the Adventure Bike Rider Festival was a small gathering of like-minded friends in a farmers field near Stratford upon Avon. I can even recall the year when we cooked everyone a burger and bacon roll when the sole catering van decided he had something better to do elsewhere. The good old days, eh?
Having decided to expand the Adventure Bike Rider Festival, we were only going to host a festival that we’d want to go to ourselves and it had to retain the feel of a ‘gathering of like-minded friends’.
With that in mind the ABR Festival was going to be inclusive. Our mantra has always been it doesn’t matter what bike you ride, it doesn’t matter if you’re an expert or novice and it does not matter wether your travel experience is UK only or you’ve ridden to the Mongolian Steppe. All are welcome and the only requirement is that you have a great time.
I also wanted to show and demonstrate respect for everyone who comes to an ABR Festival and that includes you, the rider, and exhibitors from the motorcycle industry. And that’s why the Three Pillars of the ABR Festival are so important. Underpinning everything we do are three requirements: a Grade A location, first-class personal facilities (especially toilets), and an event where you don’t get charged the earth for basics.
When you come to the Adventure Bike Rider Festival, you have my guarantee of the following:
1). The Ragley Hall Estate is a premium, grade-A venue and you’ll feel special as soon as you ride through the gates. It is a location that pays respect to us all and we can all be proud to call home for a weekend.
2). The toilets and shower facilities will always be top quality and there’ll be plenty of them. In other words posh loos that are regularly cleaned and attended, and hot showers.
3). There will always, always be a pint of good beer on offer at a great price.
All the ABR staff and I look forward to welcoming you to the ABR Festival at the magnificent Ragley Hall in June 2024.
Best Regards
Alun Davies
Founder of ABR
