It wasn’t that long ago that the Adventure Bike Rider Festival was a small gathering of like-minded friends in a farmers field near Stratford upon Avon. I can even recall the year when we cooked everyone a burger and bacon roll when the sole catering van decided he had something better to do elsewhere. The good old days, eh?
Having decided to expand the Adventure Bike Rider Festival, we were only going to host a festival that we’d want to go to ourselves and it had to retain the feel of a ‘gathering of like-minded friends’.
With that in mind the ABR Festival was going to be inclusive. Our mantra has always been it doesn’t matter what bike you ride, it doesn’t matter if you’re an expert or novice and it does not matter wether your travel experience is UK only or you’ve ridden to the Mongolian Steppe. All are welcome and the only requirement is that you have a great time.
I also wanted to show and demonstrate respect for everyone who comes to an ABR Festival and that includes you, the rider, and exhibitors from the motorcycle industry. And that’s why the Three Pillars of the ABR Festival are so important. Underpinning everything we do are three requirements: a Grade A location, first-class personal facilities (especially toilets), and an event where you don’t get charged the earth for basics.
When you come to the Adventure Bike Rider Festival, you have my guarantee of the following:
1). The Ragley Hall Estate is a premium, grade-A venue and you’ll feel special as soon as you ride through the gates. It is a location that pays respect to us all and we can all be proud to call home for a weekend.
2). The toilets and shower facilities will always be top quality and there’ll be plenty of them. In other words posh loos that are regularly cleaned and attended, and hot showers.
3). There will always, always be a pint of good beer on offer at a great price.
All the ABR staff and I look forward to welcoming you to the ABR Festival at the magnificent Ragley Hall in June 2024.
Founder of ABR