VIP Tickets to the ABR Festival have now sold out. If you got your tickets in time, you’ll get an extra day to soak up the special ABR Festival atmosphere (gates now open at 9am), complimentary food, a free pint, priority trail and test ride access, plus a night of great live music. Put simply, it’s the perfect way to kick off your weekend in style.

YOUR ABR FESTIVAL VIP EXPERIENCE

With your VIP Ticket you’ll get exclusive early entry into the ABR Festival grounds at 9am on Thursday 27 June, giving you more time to get settled in and enjoy the ABR Festival.

You’ll also get stacks of exclusive perks with your Thursday VIP ticket including:

Early Access

You’ll get exclusive early entry into the ABR Festival at 9am (last year it was 4pm) on Thursday 27 June with overnight camping. That means you’ll get a whole extra day to soak in the atmosphere and settle in stress-free before the festival proper.

Early Access

You’ll get exclusive early entry into the ABR Festival at 9am (last year it was 4pm) on Thursday 27 June with overnight camping. That means you’ll get a whole extra day to soak in the atmosphere and settle in stress-free before the festival proper.

Fresh Tracks on the Trail

For 2024, the on-site trails will be open on VIP Day, so you can enjoy priority access to the trails from 12pm on Thursday. You’ll be one of the first out there exploring the magnificent grounds of the Ragley Hall Estate. There’s really no other place like it.

Fresh Tracks on the Trail

For 2024, the on-site trails will be open on VIP Day, so you can enjoy priority access to the trails from 12pm on Thursday. You’ll be one of the first out there exploring the magnificent grounds of the Ragley Hall Estate. There’s really no other place like it.

Manufacturer Test Rides

If you’ve got your eye on a new bike, there’ll be no better time to try it. In fact, all the motorcycle manufacturers have agreed to bring their entire test bike fleets a day early, and will be running priority test rides for Thursday VIP ticket holders.

Manufacturer Test Rides

If you’ve got your eye on a new bike, there’ll be no better time to try it. In fact, all the motorcycle manufacturers have agreed to bring their entire test bike fleets a day early, and will be running priority test rides for Thursday VIP ticket holders.

Priority Camping

You’ll have the pick of the best festival camping spots around the estate and access to the VIP camping field, which will be closed to non-VIP ticket holders so you don’t have to worry about more people arriving after Thursday.

Priority Camping

You’ll have the pick of the best festival camping spots around the estate and access to the VIP camping field, which will be closed to non-VIP ticket holders so you don’t have to worry about more people arriving after Thursday.

Thursday Night VIP Party

Get the good times rolling at the exclusive Thursday night VIP party. You’ll be rubbing shoulders with the heroes of the adventure biking world, and the rest of the rest of the motorcycle industry.

Thursday Night VIP Party

Get the good times rolling at the exclusive Thursday night VIP party. You’ll be rubbing shoulders with the heroes of the adventure biking world, and the rest of the rest of the motorcycle industry.

Iconic Live Music

Get the party started with a night of great live music. The UK’s premier rhythm and blues band Dr Feelgood have signed up for 2024, and we’ll be announcing more bands soon.

Iconic Live Music

Get the party started with a night of great live music. The UK’s premier rhythm and blues band Dr Feelgood have signed up for 2024, and we’ll be announcing more bands soon.

Complimentary Food and Drink

Savour mouthwatering food and a refreshing pint on the house. You’ll have the pick of more vendors than ever before, including additional vegetarian and vegan options.  .

Complimentary Food and Drink

Savour mouthwatering food and a refreshing pint on the house. You’ll have the pick of more vendors than ever before, including additional vegetarian and vegan options.  .

Off-road Skill Schools

Become a better rider and secure your spot at the best off-road skills schools with priority booking on Friday morning.

Off-road Skill Schools

Become a better rider and secure your spot at the best off-road skills schools with priority booking on Friday morning.

Q. Do I need a standard ABR Festival ticket to upgrade to VIP?
A. Yes. VIP tickets will need to be presented along with your standard ticket at check in. A VIP ticket alone does not grant you access to the ABR Festival.

Q. How will I get my VIP upgrade ticket?
A. It will be emailed to you after your purchase. If you don’t see it in your inbox, make sure you check your junk folder. If the email is in there, mark us as a safe sender, if it’s not, email [email protected] and we’ll make sure your ticket gets to you. You will need to bring this ticket with you, as well as your weekend camping ticket in order to enter the festival.

Q. What exactly will I get with my VIP upgrade?
A. You will get to enter the ABR Festival on Thursday 27 June from 9am. This is the day before all other guests arrive, giving you premium camping pitches and priority access to festival facilities on the Friday morning while everyone else is arriving. You’ll also get to join us for a VIP party on Thursday evening where you’ll get a free drink, complimentary food, and an evening of great live music.

Q. What time can I arrive with a VIP ticket?
A. Festival gates will open for VIP ticket holders at 9am on Thursday 27 June.

Q. What does priority camping mean?
A. We’ve got enough space to accommodate every ticket holder, but with a VIP ticket you’ll get access to the best pitches with glorious views overlooking Ragley Hall. These pitches are located perfectly to give you easy access to the main areas of the festival.

If you have any more questions about ABR Festival VIP Upgrades, feel free to give us a call on 01789 450 000 or email [email protected].

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