The ABR Festival opens on Friday 24 June, but we’re hosting a special VIP party the night before, and you’re invited. With early access, complimentary food, a free pint and a night with the legendary rhythm and blues band Dr Feelgood, it’s the perfect way to kick off your weekend. Scroll down to discover more about the ABR Festival Thursday VIP Party.

your abr festival vip experience

When you join us at the ABR Festival VIP Night, you’ll get early access to the festival grounds and a night of music from the legendary rhythm and blues band Dr Feelgood, but you’ll also get:

  • Exclusive early entry into the ABR Festival at 4pm on Thursday 23 June with overnight camping.
  • Priority access to camping pitches on the stunning Polo Field with Ragley Hall as your backdrop.
  • Exclusive Thursday night party with ABR staff and the motorcycle industry.
  • Party along with live music from Dr Feelgood.
  • Free beef roast, hog roast, or hot dogs.
  • Have a drink on us; a complimentary pint of beer or soft drink at the bar.
  • Fresh tracks on the AX41 Adventure Trail.
  • Priority access to new bike test rides on Friday morning.
  • Early Bird booking for the off-road riding schools on Friday morning.

Sound good? Great! Now click here to book your Thursday Night VIP ticket before they sell out.

GET YOUR VIP TICKETS NOW
Thursday night VIP party at the Adventure Bike Rider Festival

VIP Upgrade FAQs

Q. Do I need a standard ABR Festival ticket to upgrade to VIP?
A. Yes. VIP tickets will need to be presented along with your standard ticket at check in. A VIP ticket alone does not grant you access to the ABR Festival.

Q. How will I get my VIP upgrade ticket?
A. It will be emailed to you after your purchase. If you don’t see it in your inbox, make sure you check your junk folder. If the email is in there, mark us as a safe sender, if it’s not email [email protected] and we’ll make sure your ticket gets to you. You will need to bring this ticket with you, as well as your weekend camping ticket in order to enter the festival.

Q. What exactly will I get with my VIP upgrade?
A. You will get to enter the ABR Festival on Thursday 23 June from 4pm. This is the day before all other guests arrive, giving you premium camping pitches and priority access to festival facilities on the Friday morning while everyone else is arriving. You’ll also get to join us for a VIP party on Thursday evening where you’ll get a free drink, complimentary food, and get to see Dr Feelgood live.

Q. What time can I arrive with a VIP ticket?
A. From 4pm on Thursday 23 June.

Q. What does priority camping mean?
A. We’ve got enough space to accommodate every ticket holder, but with a VIP ticket you’ll get to camp in the magnificent Polo Field, which is overlooked by Ragley Hall. Its central location means you’ll be best placed for easy access to all areas of the festival.

If you have any more questions about ABR Festival VIP Upgrades, feel free to give us a call on 01789 450 000 or email [email protected]

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