The ABR Festival is all about celebrating life and travel on two wheels. We’ll have three incredible days of festival action and entertainment for you to enjoy… just ride up and enjoy.

All of the activities listed below are included in the price of your ticket*.

*Additional ticket required for the Adventure Trail

Ride the exclusive 20km purpose-built trail around the stunning grounds of the Ragley Hall Estate. Built with big bikes in mind, the Bridgestone Adventure Trail is appropriate for all riding levels from beginner to advanced.

Find out more HERE

A new addition for 2023 is the 8km-long TRF Trail. Open to all road legal motorcycles with off-road capable tyres, this trail is more technical than the Bridgestone Adventure Trail. Located on the Ragley Hall Estate, the TRF Trail gives riders on all bikes the opportunity to enjoy riding at the ABR Festival.

Find out more HERE

VIP Party Night

Get the party started early at the VIP Night. With your VIP ticket you’ll get early access into the festival (4pm – Thursday 22nd June 2022), complimentary food, a free pint, priority camping access and an evening of fantastic live music.

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See and meet the stars of adventure biking. With over 60 talks, interviews and demonstrations across three days, the ABR Festival is the perfect place to get exclusive insights and inspiration for your next big adventure.

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The music line-up is one of the highlights of the weekend, with performances from some of the UK’s best tribute and party bands.

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Sit down around the campfire and join some of your favourite stars of adventure biking in a Q&A session.

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A weekend of biking action is sure to work up an appetite, so we’ve created the Street Food Market and bar area with plenty of hand-picked vendors, all serving the very best freshly prepared food and beverages.

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Learn to ride off-road with the world’s most renowned riding schools, multi world champions and Dakar riders. They’ll be on hand to help you learn the skills you need to make the most of your adventure bike.

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We’ll have every major motorcycle manufacturer in attendance, so you’ll be able to see and test ride all the latest models in one location. If you’re in the market for a new adventure or touring bike, then the ABR Festival is best place to be.

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The world’s leading motorcycle manufacturers will gather their test bike fleets for you to use across the weekend. This is your opportunity to compare and contrast the latest models, all in one place. All test rides are included in the cost of your ticket and are subject to availability.

We’ll have over 100 of the best adventure and motorcycle brands exhibiting at the ABR Festival. You’ll be able to speak to experts, grab a bargain and oggle over the latest designs in the adventure arena.

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Come and see some top riders take on the technical trails in the display arena.

The gear you choose can make or break your next two-wheeled adventure, that’s why getting it right is essential. See and shop all the latest gear from the biggest adventure and motorcycle brands.

Find out more HERE

Come and meet the ABR staff and kit yourself out with the latest t-shirts, hoodies, softshells and caps. We’ll also have copies of the latest Adventure Bike Rider magazine for sale so make sure you get your hands on one before they sell out.
Take a look at some of the merch on offer HERE

Book your next guided or self-guided motorcycle tour at the ABR Festival. They’ll be over 20 tour operators exhibiting offering trips to UK, Europe, Africa, the Americas, and beyond.

Find out more HERE

Learn new skills to help you prepare for your next two-wheeled adventure. We’ve lined up a roster of leading bike experts who will pass on their expertise to make you a better, more knowledgeable rider.

Find out more HERE

We’ve teamed up with the VMCC to bring you a vintage riding experience. This is your chance to ride a selection of vintage motorcycles (some are almost 100 years old) in a safe and controlled environment.

Experience the unique thrill of riding in a Ural sidecar. All rides last approx. 30mins each, are included in the cost of your ticket and are subject to availability.

We’ve teamed up with the UK’s leading greenlaning experts, The Trail Riders Fellowship (TRF), to bring you a hassle-free green road riding experience. Explore the network of stunning greenlanes which are just a stone’s throw from the festival grounds.

Our partners over at Polaris are suppling a fleet of road-legal all-terrain vehicles (ATVs) for you to test ride (for free) across the entire weekend. Feel the excitement as you explore the grounds of the Ragley Hall Estate in one of their Ranger, RZR or General ATV models.

Not all adventures at the ABR Festival start on two wheels. That’s why you’ll be able to jump on a Polaris Sportsman quad bike for a free test ride throughout the weekend. Experience the freedom and excitement as you explore the dedicated buggy and quad bike dirt trail.

Take advantage of one-to-one advanced riding assessments with our partners over at the Institution of Advanced Motoring (IAM). Become a safer, more competent, and confident road rider.

Adventure Bike Skills

Learn the basic skills you need to start riding trails with confidence. We’ll bring together the best of the best when it comes to adventure bike training to ensure you leave the festival a more skilled rider.

Find out more HERE 

Ducati will be bringing a fleet of electric push bikes for you to ride and enjoy around a dedicated off-road trail. Get those legs pumping through a mixed terrain course of obstacles and slaloms.

If you want to explore the power of electric, there’s no better place to be than the ABR Festival. We’ll have all the major electric motorcycle manufacturers in attendance, meaning you’ll be able to take the latest e-models out for a test ride throughout the entire weekend.

Find out more HERE

The ABR Festival is set in the heart of the Warwickshire countryside; one of the most picturesque parts of the UK. Why not take some time out to explore the nearby sights and attractions, with Stratford-upon-Avon, the Cotswolds, and the Malvern Hills just a stone’s throw away.

Run by Patsy Quick, the first British woman to ride in and complete the Dakar Rally, the Desert Rose Riding Academy’s team of experienced instructors will be on hand to show you the ropes of off-road riding. Whether you’re a new rider or a retired racer The Academy can help you on your next adventure.

Find out more HERE

Bike Maintenance Sessions

Our bike maintenance workshops will allow you to come and learn some of the important basics needed to keep your motorcycle in a safe and roadworthy condition. All maintenance sessions are run in partnership with WrenchRide.

The trails might be muddy, but your bike doesn’t have to be… Back with their iconic pink Nano Tech Cleaner, as well as a selection of care products, Muc-Off will be on-site the whole weekend to keep your ride and lid, sparkling fresh, and it’s totally free of charge.

They’ll always be a pint of good beer on offer at a great price. If beer’s not your thing though, fear not as the large bars will be serving everything from real ale, cider, fine wines, prosecco, gin, and cocktails.

Find out more HERE

Gather up your brainiest buddies and pit your wits against other riders at the ABR Festival Pub Quiz, hosted by the Missenden Flyer, TeapotOne and Richy Vida. It’s free to enter and open to all visitors; there’ll even be prizes for the winning team.

Step back to a simpler time and enjoy an old-fashioned knees-up around a real piano.  Simply sit back and soak in the atmosphere or join in with the spontaneous performances.

The Music Stage will be the centre of the ABR Festival live music experience. Throughout the weekend you’ll find the UK’s best party bands, guaranteed to keep you moving into the night.

The music line-up is one of the highlights of the weekend, with performances from some of the finest, award-winning tribute acts around. While we can’t give you the real thing, they’re still guaranteed to get you on your feet.

If you prefer your music with a more laid-back vibe, then you’ll be able to enjoy some incredible acoustic sessions. With sets from various performing artists, a selection of the finest local buskers and a performance from YouTuber Richy Vida.

Located within the Tenere Speaker Stage, showcasing a selection of the greatest adventure bike films ever produced, the ABR Cinema is your chance to immerse yourself in the world of two-wheeled travel. Be inspired as you watch the most stunning and exciting journeys ever captured on film – who knows, it might even give you that nudge for your own trip-of-a-lifetime.

Fuel your two-wheeled wanderlust at the Adventure Film Festival. Curated by pioneering motorcycle film maker Austin Vince, you’ll be able to submerse yourself in a selection of the world’s most inspirational adventure travel documentaries.

Get yourself up to the Great Hall for an exhibition of some of the greatest adventure motorcycling photographs around.

To find out more click HERE

Author's Tables

Meet and chat to adventure biking’s most inspirational writers and authors. Hear their incredible stories that capture the beauty of adventure riding so perfectly.

Find out more HERE

Kick back, relax and get cozy around the campfire. Meet like-minded riders, share stories and take in the amazing atmosphere by an open, log wood fire pit.

Boost your physical and mental wellbeing with some gentle and relaxing exercise. Join Yoga Sports Coach Kate Harrington for early morning yoga sessions that will have post-ride stiffness in mind, focusing on strength, flexibility and breathing.

Have a brew on us. Kick start your day with a free cup of tea or coffee for all campers – available each morning of the festival weekend.

Take part in free campfire cooking demonstrations with the Fell Foodie. Never go hungry again when you’re out on your next two-wheeled adventure.

Axe Throwing

Unleash your inner viking by trying your hand at axe throwing. Sling your axe at a wooden target and hit the bullseye to win.

We all need a little break from time to time. That’s why you’ll be able to enjoy a complementary 15-minute head, back and shoulder massage throughout the weekend.

Explore the ancestral seat of the Seymour-Conway family, and experience the grandeur of The Great Hall with views looking out over the unspoilt Warwickshire countryside.

Take in the 450 acres of gorgeous Capability Brown Parkland and perfectly manicured rose gardens. You’ll be proud to call Ragley Hall Estate home for the weekend.


Enjoy a touch of luxury during your stay with a bell tent in the glamping village. Each tent will enjoy a first-class experience with a welcome drink, complimentary tea/coffee and phone charging facilities.

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Pre-Pitched Tents ZIP

Don’t want the hassle of buying gear and pitching a tent? No problem. With our pre-pitched camping service, you’ll get an air bed, sleeping bag, pillows, and camping chairs. Just ride up and relax, all of the hard work is done for you.

Find out more HERE


Camping isn’t for everyone and that’s fine by us. That’s why you’re more than welcome to bring your own campervan and make use of our designated campervan area which comes with its own toilet block and hot showers.

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The cleanliness and high standards of the facilities on offer at the ABR Festival are of utmost importance to us. That’s why you’ll always find plenty of clean, posh toilets and hot showers. It’s our promise to you.

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Plus much, much more to be announced

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